Commodity
Magnetic force flashlight -Battery-free emergency lighting device |
Wise was in charge of molding design, fabrication, assembly and testing of this magnetic force flashlight project. In order to optimize the production quantity, achieve cost effectiveness and maintain high quality in mass production, wise’s engineers developed a series of semi-automation and full-automation assembly line to stabilize the product quality without additional costs. Eventually, this innovative flashlight was successfully marketed in various countries. |
New business opportunity – Joint venture with Japanese corporation to explore China market |
Entering the 21st century, Japanese high-end commodity products showed slow growths due to the economy downturn. In contrast, the rapid economic growth in China attracted Japan Corporation to invest and shift their target market. In 2006, Wise started a new project with a Japanese well-known brand to develop high-end commodity product. Due to the great success in the first project, Japanese customer gained confidence in Wise’s technical competence and transferred the whole series of products together with hundreds of tooling to Wise to meet China domestic market. Meanwhile, Wise’s Shandong factory has designated for injection molding production and to supply products to China customers directly. |